Insights

App Localization: 15 Tips for Getting Started

App localization has many components, and advance planning will help save you time and money, and ultimately maximize your app’s international distribution potential. We’ve put together 15 tips to help you get started.

Creating Multilingual Exhibit Labels

Developing a bilingual exhibit is not a simple process. Multilingual components must work in conjunction with the rest of your exhibition graphics, such as flyers, banners, advertising, web content, and multimedia components. Here are a few tips for getting started.

Engaging a Global Workforce: Positioning Your Team For Success

A global staff built of individuals from diverse backgrounds and cultures, who speak different languages and have varied worldviews, creates a robust team of problem solvers with fresh ideas and new perspectives.

Writing for Global Audiences

It can be challenging to write for audiences in different cultures. In this article, we offer tips for writing text that is clear to people with diverse backgrounds and easily translatable.

False Friends: Appearances Can Be Deceiving

There are many words in the Swedish language that look just like English words, but they mean something very different. These “false friends” can be spelled exactly like a word you’re familiar with in English, or the spelling may be so close, you assume the meaning is the same. Proceed with caution!

Get It Right the First Time: An Introduction to Terminology Management

By taking a proactive approach to terminology management, you help your translation provider produce text that adheres to your brand, style, and voice.

Numbers and Their Meanings Around the World

A well-crafted global marketing approach requires adapting messaging, images, graphics, colors, and even numbers so they are appropriate for each culture. And, in some countries, the numbers you use may have more impact than you think.

Diversity & Inclusion: Why it’s Good for Business

Companies with diverse workforces perform better financially. This makes a compelling case for a diverse workforce. It’s no surprise then that companies are now spending millions on diversity programs and initiatives to create more inclusive workforces.

Protecting Translators and Interpreters

On Wednesday, the United Nations adopted Resolution A/71/L.68, making September 30th International Translation Day. This historic resolution acknowledges the crucial contribution language professionals make to the United Nations.