Insights

Accessible & Inclusive Museums—How Small Measures Add Up

Scalable, incremental efforts can form the basis for widespread inclusion. In this article, we explore the ways museums are using accessibility resources to include the widest possible audiences, and merging traditional efforts with language access.

How Translating Colors Across Cultures Can Help You Make a Positive Impact

On a website, color directs the eye, conveys messages, and invokes emotion. However, the meanings attributed to colors vary from culture to culture, and a single color may have very different meanings around the world.

English to Spanish Translation—Learn Which Spanish Is Best for Your Audience

The Spanish language has different variants that can make it difficult to determine which is best for your audience. In this article, we shed some light on the different forms of Spanish.

Why Subject-Matter Expertise Leads to Better Outcomes in Translation

Translators should have in-depth knowledge about the subject they are translating. Learn why subject-matter expertise is the backbone of good translation.

Reaching Diverse Audiences Is Key to Branding Success—Start With Translation

Developing creative content, marketing messaging, and communication materials in other languages can be daunting. In this article, we examine the value of translation and localization when adapting your brand for multilingual, multicultural audiences.

How Translation Helps Museums Promote Intergenerational Learning

Museums everywhere embrace their role as educator, with many making it part of their mission to inspire and excite learners of all ages. In this article, we explore the ways museums can create the tools and resources that facilitate learning—across generations and languages.

Top 3 Competitive Advantages of Website Localization

As society becomes increasingly more diverse, whether to translate your digital presence merits hard consideration. Is translation a good investment? What are the advantages? Does website localization really increase traffic?

How to Judge Translation Quality

Judging the quality of a translation is hard. If you don't speak the language, how can you know if a translation is accurate? Use these tips to better evaluate the quality of translation projects.

The Challenges of Multilingual Typesetting

Multilingual typesetting is trickier than you might think. If handled by someone without an in-depth understanding of a particular language and its challenges, there’s a lot that can go wrong.

Tourists and Locals: How Museums Can Translate for Both

From maps to audio tours, signage, and exhibition didactics—museums produce a wide variety of collateral that impact the visitor experience in different ways. This can make it a challenge to develop a comprehensive translation strategy.