Insights

Reaching Diverse Audiences Is Key to Branding Success—Start With Translation

Developing creative content, marketing messaging, and communication materials in other languages can be daunting. In this article, we examine the value of translation and localization when adapting your brand for multilingual, multicultural audiences.

Top 3 Competitive Advantages of Website Localization

As society becomes increasingly more diverse, whether to translate your digital presence merits hard consideration. Is translation a good investment? What are the advantages? Does website localization really increase traffic?

The Challenges of Multilingual Typesetting

Multilingual typesetting is trickier than you might think. If handled by someone without an in-depth understanding of a particular language and its challenges, there’s a lot that can go wrong.

Tourists and Locals: How Museums Can Translate for Both

From maps to audio tours, signage, and exhibition didactics—museums produce a wide variety of collateral that impact the visitor experience in different ways. This can make it a challenge to develop a comprehensive translation strategy.

Using Translation to Make Diversity and Inclusion Part of Your Company Culture

Diversity and inclusion in the workplace have become a key part of management dialogue. Discover how translation can support your efforts and help build a company culture in which everyone feels welcome.