Insights

  • Reaching Diverse Audiences Is Key to Branding Success—Start With Translation

    • Dec 23, 2019
    • Article
    • Marketing

    Developing creative content, marketing messaging, and communication materials in other languages can be daunting. In this article, we examine the value of translation and localization when adapting your brand for multilingual, multicultural audiences.

  • Top 3 Competitive Advantages of Website Localization

    • Nov 27, 2019
    • Article
    • General

    As society becomes increasingly more diverse, whether to translate your digital presence merits hard consideration. Is translation a good investment? What are the advantages? Does website localization really increase traffic?

  • How to Judge Translation Quality

    • Nov 20, 2019
    • Article
    • General
    • Language

    Judging the quality of a translation is hard. If you don't speak the language, how can you know if a translation is accurate? Use these tips to better evaluate the quality of translation projects.

  • The Challenges of Multilingual Typesetting

    • Oct 29, 2019
    • Article
    • Language

    Multilingual typesetting is trickier than you might think. If handled by someone without an in-depth understanding of a particular language and its challenges, there’s a lot that can go wrong.

  • Using Translation to Make Diversity and Inclusion Part of Your Company Culture

    • Sep 30, 2019
    • Article
    • Global Business

    Diversity and inclusion in the workplace have become a key part of management dialogue. Discover how translation can support your efforts and help build a company culture in which everyone feels welcome.