Insights

Reaching Diverse Audiences Is Key to Branding Success—Start With Translation

Developing creative content, marketing messaging, and communication materials in other languages can be daunting. In this article, we examine the value of translation and localization when adapting your brand for multilingual, multicultural audiences.

How to Judge Translation Quality

Judging the quality of a translation is hard. If you don't speak the language, how can you know if a translation is accurate? Use these tips to better evaluate the quality of translation projects.

Risks of Bad Translation—How to Ensure Your Brand Voice Is Clear Across Borders

Companies spend a great deal of time and money building trust with their clients. The last thing you need are translation errors jeopardizing this work. What really are the risks of mistakes in translation, and how can you avoid them?