Insights

  • Best Practices for Accessible Virtual Meetings and Events

    Organizations must consider the varied needs of their audiences to ensure that all attendees can understand and participate in online meetings and events. By following some best practices, you can enhance the accessibility of your virtual sessions.

  • How Translating Colors Across Cultures Can Help You Make a Positive Impact

    On a website, color directs the eye, conveys messages, and invokes emotion. However, the meanings attributed to colors vary from culture to culture, and a single color may have very different meanings around the world.

  • Reaching Diverse Audiences is Key to Branding Success—Start with Translation

    Developing creative content, marketing messaging, and communication materials in other languages can be daunting. In this article, we examine the value of translation and localization when adapting your brand for multilingual, multicultural audiences.

  • Writing for Global Audiences

    Writing for audiences across cultures has its challenges. How do you write in a way that is clear to people with diverse backgrounds and can be easily translated, so that your message is not diluted for those who are not native English speakers?

  • Numbers and Their Meanings Around the World

    A well-crafted global marketing approach requires adapting messaging, images, graphics, colors, and even numbers so they are appropriate for each culture. And, in some countries, the numbers you use may have more impact than you think.