Insights

Engaging a Global Workforce: Positioning Your Team For Success

A global staff built of individuals from diverse backgrounds and cultures, who speak different languages and have varied worldviews, creates a robust team of problem solvers with fresh ideas and new perspectives.

Numbers and Their Meanings Around the World

A well-crafted global marketing approach requires adapting messaging, images, graphics, colors, and even numbers so they are appropriate for each culture. And, in some countries, the numbers you use may have more impact than you think.