- Jun 26, 2017
- Article
- Marketing
It can be challenging to write for audiences in different cultures. In this article, we offer tips for writing text that is clear to people with diverse backgrounds and easily translatable.
- Jun 19, 2017
- Article
- Language
There are many words in the Swedish language that look just like English words, but they mean something very different. These “false friends” can be spelled exactly like a word you’re familiar with in English, or the spelling may be so close, you assume the meaning is the same. Proceed with caution!
- Jun 14, 2017
- Article
- Language
- Technology
By taking a proactive approach to terminology management, you help your translation provider produce text that adheres to your brand, style, and voice.
- Jun 12, 2017
- Article
- Global Business
- Marketing
A well-crafted global marketing approach requires adapting messaging, images, graphics, colors, and even numbers so they are appropriate for each culture. And, in some countries, the numbers you use may have more impact than you think.
- Jun 10, 2017
- Article
- General
Companies with diverse workforces perform better financially. This makes a compelling case for a diverse workforce. It’s no surprise then that companies are now spending millions on diversity programs and initiatives to create more inclusive workforces.