- Aug 7, 2017
- Article
- Language
Your global audiences won’t respond well to a campaign that sounds like a translation of your American campaign. Give them a message that is mindful of the cultural context and feels as though it was created with their needs in mind.
- Jul 10, 2017
- Article
- Technology
App localization has many components, and advance planning will help save you time and money, and ultimately maximize your app’s international distribution potential. We’ve put together 15 tips to help you get started.
- Jul 6, 2017
- Article
- Arts & Culture
Developing a bilingual exhibit is not a simple process. Multilingual components must work in conjunction with the rest of your exhibition graphics, such as flyers, banners, advertising, web content, and multimedia components. Here are a few tips for getting started.
- Jul 1, 2017
- Article
- Global Business
A global staff built of individuals from diverse backgrounds and cultures, who speak different languages and have varied worldviews, creates a robust team of problem solvers with fresh ideas and new perspectives.
- Jun 26, 2017
- Article
- Marketing
It can be challenging to write for audiences in different cultures. In this article, we offer tips for writing text that is clear to people with diverse backgrounds and easily translatable.